HeineCAN — Corrine Teng

Concept Ideation, Insights Curator, and Designer

for DNAD New Bloods 2023: HeineCAN project

I am proud to have participated in the New Blood Awards 2023, a global platform open to students and recent graduates in advertising, design, digital, and marketing. This experience has not only enriched my skills but also propelled me towards a promising career in the creative industry. Explore the journey that has fueled my passion for creativity!

The Problem

Despite the world's progress towards inclusivity, the beer industry has not adapted to the needs of people with disabilities, making it difficult for them to enjoy a refreshing beer.

Concept Ideation, Insights Curator, and Designer

for DNAD New Bloods 2023: HeineCAN project

The Problem

Despite the world's progress towards inclusivity, the beer industry has not adapted to the needs of people with disabilities, making it difficult for them to enjoy a refreshing beer.

The Insight

Opening beer bottles is a challenge for 44% of consumers, including those with disabilities, and this lack of accessibility is often overlooked.

HeineCAN makes beer accessible for everyone.

Concept Ideation, Insights Curator, and Designer

for DNAD New Bloods 2023: HeineCAN project

The Problem

Despite the world's progress towards inclusivity, the beer industry has not adapted to the needs of people with disabilities, making it difficult for them to enjoy a refreshing beer.

The Insight

Opening beer bottles is a challenge for 44% of consumers, including those with disabilities, and this lack of accessibility is often overlooked.

HeineCAN makes beer accessible for everyone.

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