Art Direction, Designer and Strategy,
Zoos Victoria Australia
The number of zoo visitors has been steadily declining. It’s hard to convince people to visit when they feel there’s nothing they can’t just see online.
In my campaign - I have decided to highlight that some answers can only be found at Zoos Victoria, that not even the internet can find. Get ready for a journey of offline marvels at Zoos Victoria!
Radio Advertisement
What do you do when Alexa (and the world’s greatest living naturalist) can’t help you?
Direct Mail - Postcards Execution
A series of postcards that encourage people to ‘find the unfindable’ at Zoos Victoria.
App Execution
Designed the ZooExplore app for Zoos Victoria, offering an immersive map experience. Users click on animals, prompting invitations to discover exclusive offline content at the zoo.
